RMS International is a global supplier of toys, crafts, and games for all ages. Some of the retailers RMS products can be found at include 5 Below, Target, Walmart, Family Dollar, Christmas Tree Shops, Michaels and Big Lots to name a few. Throughout my employment with RMS I have enjoyed my work immensely and have also experienced extensive growth as a designer. Below you will see some packaging designs and product designs I have worked on.
The project below, Doodle Belly Buddies, was the first project I was able to design the product themselves. I built the animal designs in photoshop and placed them into the existing style guide for this line. I chose the colors and characters on the packaging and updated the logo for the scented line of Doodle Belly Buddies.
I designed the project below from scratch. It is based on trends in fidget squishes, sushi and poop, then combined into this fun concept. The packaging is designed to look like a roll of sushi and there is an added element of surprise with one character not being shown in the window. The characters themselves have trendy Kawaii faces for added cuteness.
This project had the style guide already set but I updated several things. I updated the image on the tablet, created new templates and incorporated the Matco Tools logo and colors. I placed the pegs on the tablet myself in the design the customer requested. Next, I did the photography myself and edited the image in photoshop to make the image sharp, bright, and pop off the packaging.
I created the style guide used on the projects below. It was designed for Target who prefers simple style guides with patterns and fun colors. I built the sun catchers and ceramic items myself in photoshop.
Blocks is one of the more challenging items to work on at RMS. First we create specs for the new block figures. Then we build them piece by piece in the Studio program designed for blocks. The figures are then rendered in 3D at the highest possible quality before the finishing touches and specs are added in photoshop. I updated the logo for this line of blocks, "Heroes VS Villains" and recreated the packaging and PDQ artwork using an existing style guide.
I created the style guide for the summer water inflatables below. My goal was for it to be playful, colorful and for the shapes to emulate water as a reflection of the products themselves.
For the triceratops project I was asked to create another color your own pillow to add to the 2 existing ones. I created the pillow specs myself and updated the packaging artwork using an existing style guide.
For the water bead lamp I used an existing style guide and created new callouts. I also photoshopped the lamp and stickers. The chalk and bubble wands are a project for ALDI using their personal branding. They asked for new bubble wand head shapes and new imagery for the stickers.
The butterfly and fox planters above were drawn by me in illustrator for a presentation.
Science kits are another challenging item to work on. The white packaging is the 2022 style guide and the colorful 3 are the old style. I resized and updated the packaging, photoshopped the images and built the reps for the white boxes and photoshopped the imagery on the old style boxes.
The items below were existing as just light up drawing boards but I was tasked with updating the line to color changing. I updated the logo and callouts, created new imagery on the boards and made new stencils.
My role in the Metal Tech projects below was photoshopping the images of the builds to make them look more dynamic and in motion.
The Block Tech Base plates needed new callouts and a style guide update which I did following the existing new one. I also added the builds onto the 2 packs.
The Fishy Frenzy Game and Zoomies pet projects I created the style guides myself.
I did a lot of photoshop work for the other assorted projects below. I chose new imagery, characters and created callouts as well as did photography for the products.
I was asked to create new shapes and color options for the Digi Buddies Virtual Pets above. I also created a new cutter for the packaging and made slight adjustments to the artwork.
The Mini Locker Set was a fun little presentation I did for Target for their back to school grab bins.
The games below I put into an existing style guide, updated the imagery and photoshopped new wooden snakes and ladders.
Using an existing style guide I designed the imagery for the Water Color Reveal and used old images to update the Crayon by Number into a carrying case.
I updated the artwork for the Make Up Palettes to a newer existing style guide and built the reps in photoshop.
Below are presenter pages I made for existing items in alternative style guides for different customers.
I resized and updated the style guide of the magnetic puzzle boxes below and added the mermaid option.
Rummy was designed from scratch and made large for small children hands.
The dry erase markers were created using an existing style guide and I built the reps in photoshop.
I added 6 new puzzles to the assortment below, created the reps (including PDQ) in photoshop and designed the presenter page for Dollar Tree.
