I was asked to create and brand a fictional product that would help solve a problem that was important to me. I imagined the ATMOS FILTER as a tool to fight global warming. The brand is committed to fighting air pollution and reducing automobile impact on climate change.
Video Advertisement for ATMOS FILTER. It was created in after effects.
Video showing the website prototype for ATMOS FILTER.
Below is my package design and model of the filter product. I kept the design consistent with the colors, fonts and style, giving an atmospheric feeling. I created a small insert for the box that thanks the costumer and describes how they are helping the fight against air pollution.
Brand guidelines booklet, front cover right and back cover left.
My vision for Atmos Filter was that it was for everyone, to be used on every type of vehicle. I wanted to get that point across with the imagery in my brand book.
